The winning applicant, Joe Posch, plans to set up his
classic bachelor-pad-themed store Hugh
in Midtown Detroit. Posch, who owned high-end furniture and home wares store Mezzanine several years ago and then launched Hugh twice as a pop-up operation, said he had planned to open the new store regardless of the competition's results. Next fall, Hugh will open in the Auburn, a mixed-use building now under construction at the intersection of Cass Avenue and Canfield Street.