U-Haul installs new sign, lighting in its New Center home

Perhaps you have seen the new sign atop the building U-Haul is renovating into its latest full-service location? Or a few of the upper floors lit up at night showing off doors painted in bright orange while driving by on the Lodge Freeway? If so you have seen the most recent progress of one of the greater downtown Detroit area's largest redevelopment projects.

The moving company bought the former Nabisco Building in New Center (899 W Baltimore St.) last summer and has been slowly but surely rehabbing the 250,000-square-foot structure into its first full-service center in Detroit. The new location, set to open this spring, will feature everything from truck and trailer rentals to storage space.

"One year from now we will have a gorgeous truck, trailer and storage business going there," says Stuart Shoen, executive vice president of U-Haul. "I am just very optimistic for the area."

For now, Detroiters are going to have to settle for the encouraging new visual cues on the building's crown and updates from the company's blog about the work. Workers (three U-Haul employees and about 20 construction workers) are currently focusing on finishing the renovation of the showroom and getting the basics of the rest of the building to come on.

"It's finally starting to look like a retail space," Shoen says. "The building needed a lot of fundamental improvement. It took us longer to get the water and the electricity on than we thought. The windows weren't level in the showroom. This building needed a lot of work in every facet."

National Biscuit Co (or Nabisco today) built the structure in the 1920s as a bakery. It has been vacant for several years before U-Haul purchased it to service Detroit's growing population.

"In a few years, we will be contemplating building more," Shoen says. "That's our hope and expectation."

Source: Stuart Shoen, executive vice president of U-Haul
Writer: Jon Zemke

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